Marketing tips for running a Chappyz campaign

When launching a Chappyz campaign, effective communication with your community is key to ensuring participation and engagement. Here are some marketing tips to help you make the most of your campaign

1. Highlight Participation and Rewards

The main message you want to convey is simple: meaningful participation in your community is rewarded. Encourage members to join discussions, be helpful, and engage with specific topics. Make it clear that by actively contributing, they can earn rewards through the Chappyz platform.

Example Call to Action (CTA):

• “Join the conversation and be rewarded for your contributions! Earn tokens for meaningful engagement in our community!”

How are rewards distributed to community members?

Rewards on Chappyz are distributed instantly after a message was deemed reward-worthy by the Chappyz AI Bot. Our platform utilizes AI algorithms and analysis techniques to fairly evaluate and reward users based on their activities when chatting and discussing topics (that have been previously specified by campaign owners when setting up campaigns).

2. Use Unclaimed Rewards to Drive Engagement

As your campaign progresses, you can use unclaimed rewards data from the Chappyz Creators panel to encourage more participation. Regularly share updates showing how much is still available to claim, and invite users to join in. This is a great way to remind those who haven’t been active that they can still earn rewards by simply engaging.

Pro Tip:

• Every now and then, share the total amount of unclaimed rewards on your social channels and include a Telegram/Discord link to invite people to join the conversation. This also serves as a gentle reminder for those already engaged to visit Chappyz and claim their rewards.

3. Keep Your Community Informed

Use your Telegram and/or Discord channels to keep reminding users about the Chappyz campaign. Let them know they can earn rewards by engaging in real conversations, with our AI-powered system recognizing and rewarding genuine participation.

Key Points to Communicate:

• Users can log in to the Chappyz dApp anytime to check their real-time stats and see how much they’ve earned.

• No sign-up is required to start earning rewards! However, they will need to log in with their wallet and link their Telegram/Discord accounts when they want to view their progress or claim rewards.

Example Reminder:

• “Don’t forget! Our Chappyz campaign is live—earn rewards for your active participation. Check out your progress and claim rewards anytime by logging in to the Chappyz platform with your wallet and linked accounts.”