Go-To-Market
By implementing this Go-To-Market, we can ensure that Chappyz not only effectively introduces its solution to targeted demographics but also becomes a comprehensive platform for web3 communities and transitioning companies, offering a suite of services beyond engagement.
Phase 1: Web3 Communities & Users Onboarding
Community Outreach
Growth Hacking
Web3 Influence
Paid Influence
Support Influence
Early Adopter Program
Educational Content
Phase 2: Mainstream User Onboarding – Gen-Z, Millennials, Lower-Income Countries
Influencer Partnerships
Performance Marketing
Localised Strategy
Global PR Campaign
Phase 3: B2B Strategy – Tier One Web3 Projects & Web2 Companies Transitioning to Web3
Targeted Outreach
Case Studies
Strategic Partnerships
Upselling Additional Services
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